The McDonalds Corporation Essay Example for Free

The McDonalds Corporation Essay McDonald’s serves nearly 69 million customers everyday in 119 countries and employs more than 1.8 million people across the globe in corporate and restaurant positions. Â  The McDonalds restaurante began in 1940 as a BBQ eatery by Richard and Maurice McDonald. The present corporation that is McDonalds dates the founding back to 1955, when the first franchised restaurante was built in Des Plaines, IL by Ray Kroc. Presently, there sits 1 President/CEO along with 15 other board member to make up the McDonalds Corporation. Don Thompson took over as acting President/CEO of McDonalds in June of 2011 his board members include: Tim Fenton, Jose Armario, Peter Bensen, Rick Colon, Richard Floersch, Doug Goare, Dave Hoffman, Jim Johannsan, Edgardo Navarro, Kevin Newell, Steve Plotkin, Lee Renz, Gloria Santana, Jeff Stratton and Fred Turner. Headquarters are located in Oak Brook, IL and areas of influence include 119 countries, ranging from California to the Asian Pacific. McDonalds operates about 35,000 restaurantes worldwide and is worth an estimated 15.15 billion dollars. The main operations of McDonalds include: Indoor/Outdoor seating, counter and drive thru service, Auto-mac and McDrive pay.To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonalds introduced McCafe, a cafe style eatery to McDonalds restaurants in the style of starbucks. McCafe is a concept created by McDonalds Australia, starting with Melbourne in 1993. Today, most McDonalds in Australia have McCafes located within the existing McDonalds restaurant. In Tasmania, there are McCafes in every store, with the rest of the states quickly following suit. After upgrading to the new McCafe look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were over 600 McCafes worldwide. Also meeting the latest trend of convenience McDonalds employed the McStop and McExpress, which are commonly located in Wal-Marts, back of Malls and shopping centers, Convenient stores/truck stops and gas stations. McDonalds brand mission is to be our customers favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers experience.